Download Buying and Selling Information: A Guide for Information by Michael L. Gruenberg PDF

By Michael L. Gruenberg

either side of the negotiating desk are represented during this functional and much-needed advisor by means of Michael L. Gruenberg, a veteran of the digital info box. With over 30 years promoting details to libraries of all kinds and sizes, Gruenberg’s time-tested tips, strategies, and techniques come jointly in a must-read consultant for revenues pros and their library buyers alike. The author’s own tales are geared to supporting salespeople and librarians comprehend what the “other man” is grappling with so one can in attaining the very best final result for everybody. His hard-won insights and data make clear the significance of relationships, a few harsh realities of the enterprise international, and the “music” of the revenues experience.

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