Download Databases for Small Business: Essentials of Database by Anna Manning PDF

By Anna Manning

This ebook covers the sensible elements of database layout, info detoxification, information research, and information protection, between others. the point of interest is on what you actually need to grasp to create the ideal database to your small enterprise and to leverage it so much successfully to spur development and revenue.

Databases for Small Business is a pragmatic guide for marketers, managers, employees, and pros in small corporations who're no longer IT experts yet who realize the necessity to ramp up their small firms’ use of knowledge and to around out their very own enterprise services and workplace abilities with uncomplicated database talent.

Anna Manning—a information scientist who has labored on database layout and information research in a working laptop or computer technology collage learn lab, her personal small company, and a nonprofit—walks you thru the development of steps that would provide help to extract actionable intelligence and greatest price out of your company information in phrases of selling, revenues, consumer family, choice making, and enterprise strategy.

Dr. Manning illustrates the stairs within the publication with 4 operating case stories of a small on-line enterprise, an engineering startup, a small criminal company, and a nonprofit organization.

Databases for Small Business teaches non-techie marketers and pros how to:

  • Design a small enterprise database from scratch
  • Extract the utmost cash in on your info
  • Follow counsel on facts safety law
  • Effectively use info assortment and knowledge detoxification techniques
  • Train employees to leverage your data

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